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There were six people who loved to watch television, but they didn't like what they saw. Armed with determination and a strong will to change the course of television, they wrote their own shows, but that wasn't enough, they had to sell them

Andrey Rublev: From Tennis to Fashion with a Purpose

by Luce Martini

Fashion·Featured·Lifestyle·Photography

“At least I tried. If I’d always wanted to do it but never did, I’d regret it. Now, I know I’ve tried.”

Fashion·Lifestyle

The Hurlingham Club: A Timeless Haven in a Changing World

While the club remains a sanctuary for its privileged members, it is not immune to the pressures of modernity.

Bellucci and C.P. Company: When Tennis Becomes Style

Bellucci, who dresses the way he plays—fearlessly, without pretence—found a natural connection

Grass Courts and Community Spirit: Exploring London’s Tennis Scene

If private clubs represent the exclusive face of London tennis, city parks

Tomás Martín Etcheverry: el Retu

February 26, 2026

History·Lifestyle·Photography·THE GAME

His beginning, though, is the kind that explains a temperament. As a child he starts with a holiday toy — a palo con pelota, a ball tied to an elastic — and it doesn’t end after ten minutes: he stays there for hours, until play becomes repeated gesture, and repeated

What We Got from Lartigue’s Lenglen.

February 15, 2026

Fashion·Lifestyle·Photography

Think of Suzanne Lenglen photographed by Jacques-Henri Lartigue. Those images do not need reinterpreting, they are already a story. And that alone is enough to grasp something simple: photograph a tennis player and you are already in the realm of fashion.

Tennis Without the Ball Martin Parr’s Anthropological Eye on the Grand Slams

December 21, 2025

Fashion·Lifestyle·Photography

When people think of tennis photography, they picture the athletic gesture: Nadal’s sweat-soaked focus, Federer’s airborne elegance, Serena Williams’s explosive serve. We expect action, the sporting “decisive moment”. Martin Parr, the British photographer from Magnum, flips that logic. He turns his back on the court and trains his lens on

In the Age of (6)Kings, It Takes a Queen

October 16, 2025

Fashion·Lifestyle

Nadal, for all his intensity, represents an idea almost extinct in modern tennis: not the calm against the storm, but the mind inside it.. Sabalenka is his opposite — raw, loud, visceral — and that’s exactly what gives the gesture weight. It isn’t imitation. It’s recognition. I’m not you, but

A Sunday at the Hurlingham Club A film in five acts, notionally written and directed by Wes Anderson.

July 1, 2025

Fashion·Lifestyle·Photography

In the centre of a perfectly mown lawn, a great white confection of canvas, gracefully collapsed upon itself, which hangs a sign: "HURLINGHAM CLUB - GUEST ENTRANCE - PRESS & INVITÉS" like the entrance to a time capsule. A peacock—theatrical and absurdly photogenic—caws, hops, and climbs. It never stops.

The Suspended Gesture and the Echo of Style.

July 1, 2025

Fashion·Lifestyle

The outfit worn by Musetti in Madrid is the visual synthesis of this ambition: a total white ensemble that speaks through subtraction and detail. The top — a tank with a defined cut — stands out for its squared shoulders and wide armholes, offering freedom of movement while maintaining a

A Hidden Elegance on the Line

July 1, 2025

Fashion·Lifestyle

The usual question, now a social media refrain: "But what does Gucci have to do with tennis?" A recurring query that resurfaces every time the Florentine maison reaffirms its connection to the white sport, as recently seen at Milan Fashion Week with Jannik Sinner

Miles Aldridge: The Discreet Charm of Imperfection

July 1, 2025

Fashion·Lifestyle·Photography

In this series titled "She's Got the Game", shot for Vogue US in 2006, the connection to tennis is evident: Aldridge photographs Caroline Trentini, capturing an unrealistic perfection — a cinematic Barbie avant la lettre, beneath impossibly blue skies. Everything is incredibly real and believably fake.

Nitto ATP Finals: A Celebration of Tennis Excellence and Inclusivity

July 1, 2025

Lifestyle·THE GAME

"I have two pieces of advice mainly for companies that deal with fashion. The first is to possibly create clothing lines that can include adjustments for people with different needs" ...

The Court as Catwalk

July 1, 2025

Fashion·Lifestyle

Fashion often finds its muses in unexpected arenas. Beyond the traditional ateliers and runways, inspiration can ignite from the grit of the street, the rhythm of music, or the explosive energy of professional sport. Few athletes, however, have wielded style with the same disruptive force as Andre Agassi.

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