Bellucci and C.P. Company: When Tennis Becomes Style

By Luce Martini, for The Catcher On the Line

Mattia(!) Bellucci and C.P. Company: When Tennis Becomes Style

Ah, classic mix-up. You see Bellucci, your mind goes Monica, but no—this is Mattia, and instead of gracing red carpets, he’s ripping tweeners past Medvedev.

But hey, the confusion is understandable. After all, they do have something in common: style. Monica made waves in cinema with her effortless elegance; Mattia is doing the same in tennis, albeit with a slightly different wardrobe—less Dolce & Gabbana, more sweat-soaked bandana.

And that’s the essence of Mattia Bellucci: a player who doesn’t just compete but performs, turning every match into a spectacle. In recent years, tennis has almost always been a game of strict geometry and unwritten rules, but Bellucci rewrites them with a smirk—playing with the joy of someone who knows this is just a game, and the ferocity of someone who fully intends to win it. Just ask Medvedev and Tsitsipas, both left bewildered in Rotterdam by his underarm serves, tweeners, and an approach that felt less like rebellion and more like a statement.

C.P. Company saw it too. If there’s a brand that understands effortless nonconformity, it’s this one. Bellucci, who dresses the way he plays—fearlessly, without pretence—found a natural connection with their vision.

*“I like vintage,”* he says, and you see it instantly—from the bandana to the pieces that tell a story.

“C.P. Company isn’t just a brand; it’s a mindset.” He didn’t need to say it; it’s written in the way he moves, the way he smiles after an outrageous winner.

Of course, the lovers of programmed, numbers-driven tennis don’t get it. “Clown,” “Showman,” “Arrogant,” they write, unable to accept that tennis can still vibrate, surprise, and breathe outside the lines. But that’s exactly why C.P. Company chose him—because he doesn’t fit into neat categories, just like the brand has never followed traditional sportswear logic.

The greatest players don’t just win; they transcend their sport. And Bellucci, in his own way, has already begun doing just that. The future will be decided by matches, victories, and defeats, but one thing is certain—Mattia Bellucci will not go unnoticed. And, as always happens with those who dare to be different, time will prove him right.